Get Talking With Globacom
By Anthony Akaeze
Sunday, September 14, 2008
In its drive to offer quality services to its millions of subscribers, Globacom launched a new promotional campaign tagged We Got People Talking
Globacom last Monday launched a new marketing communications campaign known as We Got People Talking, WGPT. The new campaign theme was unveiled at a press conference attended by a cross section of information and communications technology experts, marketers and journalists.
WGPT, Globacom said, captures the company’s positive impact on the telecom industry and on the lives and businesses of Nigerians in the past five years of its operation. Joachim Atunwa, Globacom’s director of advertising, stated that the theme We Got People Talking was used as a soundtrack in Glo submarine cable television commercial entitled Glo Goes Global.
The commercial which went on air some months ago celebrates the multimillion-dollar submarine cable being laid by Globacom from Nigeria to Europe and the U.S. The facility which will provide the much required bandwidth for Africa is the first such project by any individual company on the continent.
Atunwa recalled Globacom’s initiatives in the industry which have ensured that Nigerians are able to communicate seamlessly with one another at very low costs. These include the introduction of per second billing, PSB; the crashing of SIM cost from around N25,000 to a lowly N200; the lowering of call tariffs from N50 to as low as N10 per minute as well as the introduction of several value added services.
"As a concept, WGPT was motivated by Globacom’s founding philosophy of empowering Nigerians of all walks of life and spheres to effectively communicate with each other; to reach out to the world and be reached. We began a demonstration of our empowerment philosophy with our 2.5G infrastructure and per second billing, all with a view to ensuring that Nigerians enjoyed what their counterparts in the developed parts of the world enjoyed at that time," Atunwa stated.
He added that the WGPT encapsulated Globacom’s mission and vision statements as well as its accomplishments and helps in reinforcing Glo’s positioning as a daring, highly innovative and truly world-class brand.
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