January 14, 2003

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MAIK MOMAH - The Magic Man in Auto Care Products

Maik Madu Momah, managing director/chief executive officer of Micmoson Ltd., is one man who could be said to be a self-made man.  Momah who lost his father early in life, started business in auto parts trading early in life in his native Nnewi town in Anambra State.

The Nigerian Civil war also worsened his problem of not having an early education in life.  Immediately, after the civil war, he started business again in auto spare parts with some of his friends.  After few years of apprenticeship, he started his own business in auto spare parts trading until he ventured into the manufacturing of the auto spare parts that his company sells in the Nigerian market and the sub-region of West Africa.

Momah is a workaholic who believes that the only way Nigeria can get out of its present economic problem is by majority of Nigerians engaging themselves in the production of goods which can be exported to earn foreign exchange for the country.

Micmoson Limited manufactures and markets the following range of auto care products and electrical products: Micmoson brake fluid, Micmoson Radiator Coolant, Micmoson Engine oil, Micmoson electrical starters, and Micmoson 60 Watts electric bulb among others.

The products are well accepted in the Nigerian and West African Sub-Region market.  Momah said that a lot of emphasis is placed on the quality of the company's products as they are subjected to various stages of quality test and control before they are rolled out from the production line.

Momah further observed that despite the harsh operating environment in Nigeria , the company has managed to break-even in its yearly operations.  He advised that the federal government of Nigeria should try as much as possible to provide the enabling environment for indigenous manufacturing to thrive.  He condemned the epileptic nature of some of the infrastructures needed by manufacturers in Nigeria to do their business.

He also advised that the federal government should hasten its  privatisation exercise, but added that  its should also try to be more transparent so that Nigerians would have a firm belief that the whole exercise is going to be credible at the end of it all.

He is also not happy about the way and manner banks have treated the manufacturing sector in the Nigerian economy.  He said that instead of alleviating the problems of the manufacturing sector by charging low interest rate for loans given to the sector, the opposite has been the case. He urged the government to ensure that banks make good their promise of disbursing 10% of their Pre-tax profit to the manufacturing companies.  He said that the economy cannot have the desired growth rate unless adequate attention is paid to the manufacturing sector.

Momah remarked that his vision of Nigeria is to be like the Asian Tigers that are currently doing wonderfully well in the manufacturing and export sector of their economy.

Momah advised Nigerian youths to imbibe the qualities of patience, hardwork and fear of God as these are attributes that will enable youths remain focused and not get involved in crimes.  He also advised the federal government to endeavour to establish technology centres in major cities and towns in Nigeria where the Nigerian youths should be taught a lot of skills that would help them use their hands to produce a lot of things.  He said that this is one sure way of helping to reduce the unemployment rate in Nigeria .

Momah combined his business management with academic pursuit.  He has earned Diploma from National School of Salesmanship, London , England , and has also attended the prestigious Lagos Business School for a course on “Managing People for Strategic Advancement”.

Momah, a devout Christian is married and has children.

Newswatch Special Feature, Friday, 15 November 2002