A research company based in San Diego, Luth Research has revealed the ratings of shows on Netflix, something which has been kept a secret for a long time.

Even though the online streaming powerhouse, Netflix, promised never to release such date, the Luth Research has found a method which can precisely calculate the ratings on Netflix!The latest Netflix ratings indicate, according to the calculations, that the number one TV series is Daredevil. This comes as a bit of surprise, as most experts expected the renowned series, “House of Cards”, to be placed in the number one spot, but the results may have an explanation behind it.


Luth research has confirmed that the Daredevil is in fact number one, with 10.7 per cent of subscribers of Netflix having watched at least one episode of the series stared on April 10th. Compared to the Daredevil, only 6.5 per cent of the subscribers watched an episode of the cult series “House of Cards”, at least the one from the third season, which debuted on February 27th. Even more surprisingly, “The unbreakable Kimmy Schmidt” was another series which had better ratings than the experts’ favorite, having 7.3 per cent of the Netflix subscriber watching an episode of it.

The award for the biggest disappointment still was avoided by the “House of Cards”, as “Bloodline”, the latest series from Netflix, staring the actor Kyle Chandler, attracted only 2.4 per cent of the subscribers.

But overall, the most watched series on Netflix in March is the “House of Cards” with a share of 6.4 per cent. The third season has been “binge watched” more than any other series on Netflix.

Still, the logical question arises, as to why were the ratings kept a secret by Netflix? Netflix’s Chief Content Officer,Ted Sarandos explains that “The biggest reason is that most of the business reasons why you would publish ratings is you would use it to justify ad rates and we don’t sell advertising, and you might use it to justify carriage fees to cable operators and we don’t have those relationships with cable operators.” “So there’s no real business reason for us to internally or externally report those numbers” Sarandos concluded.