Image from Kyocera
Image from Kyocera

The recent push in majority of the organizations for paperless offices is waning because they just can’t rule out printing. This is marshaled by the advent of the smart phone and tablet that can be connected to a printer wirelessly. A report done recently found that 75 to 80 percent of employees prefer printing a document from their hand held devices than a computer. A significant 10-20 percent of that group thinks it actually has more value. This has helped push the printing industry a great deal in the increasingly digital world.

One very important department in the organization feeling the ripple effect is the marketing department. It is becoming more important for the graphic designers (for adverts) to be conversant with the paper dimensions that are applicable in graphic design whenever the need arises. This was important before the internet took the world by storm and still is. Being cognizant with the standard paper dimensions is an added bonus to any serious graphic designer. If they don’t have the skill, then they should consider learning it.

The digital age is here with us to stay but that has not replaced print entirely. A senior analyst from a global market research company said that despite the rise in number of hand held devices, printing is still more optimized for personal and desktop computers. Moreover, it is easier to visualize the size required for a certain category of print job on a personal computer. More importantly, it is harder to visualize the paper size required for a big poster on a phone.

The material should vary in size but still pass its message. Design is now more responsive and this piles more pressure on graphic designers to strike a balance for all the graphics they create. They have to be consistent in providing the right paper sizes for various purposes. It is a challenge to the designers to learn the different dimensions of paper to have the most significant impact.

According to a renowned business director a unique problem has arisen for designers everywhere. It is quite hard to work from a mobile device due to a small screen size. Smartphones enable them to do their work but to print it requires them to put it on a computer first when it would be easier to just print directly. This is because they can’t envision the size of their paper output on the phone yet especially for the larger formats.